João Félix

Félix
João

Hello there!

I am João Félix, currently pursuing an industrial PhD at UPT – Portucalense University, with a professional background that bridges Information Technology and Marketing.

Researcher at REMIT – Research on Economics, Management and Information Technologies.

(2024)

projects & publications

In the Wine Industry a Scoping Review (2023)

A Systematic Literature Review (2022)

education

2021-Present

UPT - Portucalense University

Industrial PhD

For my PhD thesis, I am exploring hyper-personalization and its application in the Portuguese wine sector. I co-authored an article, “Hyper-Personalization in the Wine Industry: A Scoping Review,” which examines the challenges and potential of applying hyper-personalization strategies to this industry. The study highlights the significant changes in the sector due to online retailing and suggests that small producers and distributors can achieve economic sustainability through hyper-personalization. I am conducting an in-depth analysis of hyper-personalization focusing on producers with online stores.

2015-2017

UMAIA - Maia University

Master in Marketing

During my Master’s in Marketing, I authored a book titled “From Outbound Into Inbound: A Marketing Paradigm Shift.” This work delves into the transformative impact of the internet on consumer behaviour, urging marketers to embrace Inbound Marketing to stay competitive. It provides detailed methods and tools for enhancing online visibility and emphasizes the critical digital skills necessary for managing web presence and optimizing marketing efforts.

2012-2015

UMAIA - Maia University

Bachelor in Marketing

I completed my Bachelor’s in Marketing Management from Instituto Universitário da Maia in June 2015. The program provided comprehensive marketing and business management training, emphasizing strategic market orientation, international marketing, brand management, and digital marketing. This rigorous curriculum equipped me with essential skills for excelling in dynamic marketing.

my research journal

Understanding Open Innovation Strategy – A Guide

Understanding Open Innovation Strategy – A Guide

Understanding Open Innovation Strategy - A Guide

Critical Success Factors for Open Innovation

Critical Success Factors for Open Innovation

Open Innovation offers firms immense potential to stay competitive in a rapidly changing world.

Types of Innovation: Inside-Out and Outside-In

Types of Innovation: Inside-Out and Outside-In

The types of innovation processes in Open Innovation—whether inbound, outbound, or coupled—offer significant opportunities for firms to enhance their competitive edge.

Business Models in Open Innovation

Business Models in Open Innovation

While Open Innovation is often associated with tech giants, its principles apply across various industries.

Networks and Knowledge Management

Networks and Knowledge Management

Knowledge doesn’t exist in isolation. Networks and knowledge management play pivotal roles in connecting firms to external resources.

The Role of Knowledge Base in Open Innovation

The Role of Knowledge Base in Open Innovation

Knowledge is a critical resource for innovation. emphasizing how firms leverage internal and external knowledge to create dynamic capabilities.

Systematic Review Enrich Open Innovation Research

Systematic Review Enrich Open Innovation Research

Leveraging SLRs, the study of Open Innovation gains a structured foundation, enabling firms and researchers to align their strategies with proven practices and emerging trends.

What is Open Innovation?

What is Open Innovation?

The world of innovation has undergone significant changes in recent decades, primarily driven by the democratization of the internet and information.

Wines Personalisation and Sustainability

Wines Personalisation and Sustainability

The wine industry is on the verge of a significant transformation driven by two critical trends: personalisation and sustainability.

How AI and Big Data Revolutionize Wine Marketing

How AI and Big Data Revolutionize Wine Marketing

How AI and Big Data Revolutionize Wine Marketing .The wine industry is experiencing a significant transformation as big data and artificial intelligence (AI).