Today, marketing is suffering a shift from traditional marketing to inbound marketing. Marketing is leaving its traditional focus on finding customers to be found by customers. Content and profile creation are extremely important in this new perspective. The main objective of this research is to Inquire about the representation that managers have about customer data acquisition leading to profiling. The Specific objectives of this research is to perform a series of interviews with experts on management and marketing to collect their personal insights about the theme, which could better direct my further studies on the creation of an automated customer profile through the use of database marketing and data mining techniques that could lead to a considerable impact in the way profiling is made.

Keywords: Tradition Marketing; Inbound Marketing; Focus; Customers; Profiling; Data; Database Marketing; Data Mining