Wines Personalisation and Sustainability
The wine industry is on the verge of a significant transformation driven by two critical trends: personalisation and sustainability.
How AI and Big Data Revolutionize Wine Marketing
How AI and Big Data Revolutionize Wine Marketing .The wine industry is experiencing a significant transformation as big data and artificial intelligence (AI).
The Online Shift – Wine Producers New Landscape
The emergence of online retailing has significantly transformed the Portuguese wine sector, creating both challenges and opportunities for producers.
The Wine Industry Trends Hyper-Personalisation
The Wine Industry Trends: Hyper-Personalisation. One promising strategy to address these challenges and achieve economic sustainability (Félix et al., 2023).
Wine Producers Online Stores
A producer’s Online store represents a higher level of digital maturity because it enables consumers to purchase wine directly from the vineyard, as popularised by Black and Ulin (2013).