Knowing When to Quit: The Inbound Way

Knowing When to Quit: The Inbound Way

Even if we build our tools based on solid principles like service design, there’s no guarantee they will catch the attention of potential prospects (Halligan & Shah ,2014).

Non-Customers Research Notes

Non-Customers Research Notes

In my exploration of the concept of “non-customer,” I discovered that the term was first introduced by Peter F. Drucker in his seminal work Managing for Results (1964).