Wines Personalisation and Sustainability
The wine industry is on the verge of a significant transformation driven by two critical trends: personalisation and sustainability.
How AI and Big Data Revolutionize Wine Marketing
How AI and Big Data Revolutionize Wine Marketing .The wine industry is experiencing a significant transformation as big data and artificial intelligence (AI).
The Online Shift – Wine Producers New Landscape
The emergence of online retailing has significantly transformed the Portuguese wine sector, creating both challenges and opportunities for producers.
The Wine Industry Trends Hyper-Personalisation
The Wine Industry Trends: Hyper-Personalisation. One promising strategy to address these challenges and achieve economic sustainability (Félix et al., 2023).
Wine Producers Online Stores
A producer’s Online store represents a higher level of digital maturity because it enables consumers to purchase wine directly from the vineyard, as popularised by Black and Ulin (2013).
Knowing When to Quit: The Inbound Way
Even if we build our tools based on solid principles like service design, there’s no guarantee they will catch the attention of potential prospects (Halligan & Shah ,2014).
The Risks of Black-Hat SEO: What You Need to Know
The techniques employed to enhance search engine rankings vary significantly in the ever-evolving digital marketing landscape. Among these, black-hat SEO practices.
Non-Customers Research Notes
In my exploration of the concept of “non-customer,” I discovered that the term was first introduced by Peter F. Drucker in his seminal work Managing for Results (1964).